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Detroit lyricist and Gifted & Talented, LLC. founder and CEO, JP ONE (short for Jackpot Tha Chosen One) presents the B. Hughes-directed music video for “Win or Lose”, the BJ Gates-produced lead single from Fire & Brimstone, his new project featuring Boldy James, Chel Strong, Pierre Anthony, Nep Jennings, Street Pacino, Motivation, Gain Green, and Rail Fresh.

The production on the first installment of the trilogy is largely handled by his personal DJ/Producer, Pig Pen, but BJ Gates, Flamin Lacez, and SPC Productions also lend a hand. Following the death of his father at five months, JP spent most of his childhood in foster homes and juveniles. In his early teens, he was signed to Motown legend Barrett Strong’s Blarritt Records, but soon after found himself facing a nine-year armed robbery conviction. He released a mixtape exactly four weeks after his release. Three years later, he has several mixtapes under his belt, including Gifted & Talented (listen on Audiomack) and I Am Legend (listen on Audiomack).

He was recently nominated for Best Hip-Hop Artist at the Detroit Underground Hip-Hop Awards, while Gifted & Talented was nominated for best full-length project. According to JP, “‘Win or Lose’ is all about doing what you have to do to reach your goals. Most people have no real aspirations in life, so they will shoot your dreams down. They don’t believe it until they see it. If you spend your whole life worrying about what other people think, you will never reach your full potential, because people are going to hate you if you win and hate you if you lose, so it’s best to do what you gotta do.” Fire & Brimstone is out now on Gifted & Talented, LLC.

Do you think Detroit is better or worse off than it was five years ago? Why?
I feel that Detroit is a lot worse off than it was five years ago. Although some people are excited about the revitalization of the city, I don’t feel like it will make any noteworthy changes for at least ten years. They’re trying to change the physical shape of Detroit, but they are neglecting the mental shape of the people here. They feel hopeless and they’re tearing things down as fast as they’re building it.

What school of rap would you say you come from? What are the advantages and disadvantages?
I’m from the late eighties/early nineties school of rap where the artists were actually competing to be the best lyricist. I understand that any business is about making money, but you still have to be artistic and creative. There are a lot of artists from this school making noise now, so that’s a great look for the culture.

What inspired you to make a trilogy of albums?
I decided to release a trilogy this year because I was bored with releasing an album and waiting a year to release another one. I planned on just having some fun and rapping over all-industry beats, but once I announced it on social media, a few producers reached out and I decided to use original beats. The biggest issue hasn’t been making the music, but all of the business matters. I understand why no one, other than trap rappers, have attempted to do what I’m doing. It’s a lot of work. I love challenges, though.

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What’s your favorite place in the world apart from home and why?
Subway is my favorite place in the world, other than home. I love a good healthy foot-long sub. I haven’t been on a real vacation yet. When I’m not making music, I’m making sure business is handled. I’ll be on the road all summer. Ask me this question again in September.

Where do you see your career in ten years? 
In ten years, I see my career being more behind the scenes. I will always make music, because that is my very first love, but I have grown to love the business side of the industry. I’m learning so much pushing my own career. I can’t wait to fall back a little and spend more time in the office.