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STYLE: How the Berlin Wall Gave Birth to Germany’s Sneaker Culture I Sole Origins

Written by on July 30, 2019



Sole Origins heads to Germany to go inside the global headquarters of sneaker companies Adidas and Puma and uncovers the long-time rivalry between both brands. Berlin’s biggest sneaker boutique owners talk about how the fall of the Berlin Wall jump started sneaker culture in Germany’s biggest city.

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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.


Reader's opinions
  1. Dee Wells   On   July 30, 2019 at 7:44 pm

    Good job on showing and telling the historical impact of the Berlin Wall.

    What I would have loved to see and hear is the history behind Adolf Dassler (adidas) and Rudolf Dassler (Puma) and the reason why the brothers split and became competitors.

    Another interesting aspect is the fact that cable TV gave people in West Germany a front-row seat to American culture through shows like Yo! MTV Raps.

    The impact that Hip Hop has had on people all over the world can’t be denied!

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