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Mass Appeal

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One cloudy afternoon in L.A., Ron-Ron The Producer pulled up to Amoeba Records, removed his eyeglasses, and tied a black T-shirt over his face. He then proceeded to pull three random records—by The Pasadenas, Herbie Hancock, and Eyes and Arms of Smoke. Safe to say these sounds were something of a departure for the producer […]

“You know I’m doing a Rhythm Roulette,” says FKi 1st standing outside Amoeba Records in Los Angeles. “It’s my turn! I’m about to go crazy.” Tying a star-spangled bandana over his eyes, 1st proceeded to snatch up three albums at random, which turned out to be ‘Watchout!’ by Motown legends Martha and the Vandellas, ‘A […]

“Everything that we been doin’ on steroids now,” says Conway the Machine, chilling backstage with his brother Westside Gunn at the Soundset Festival in Minneapolis. “We mashin’ the gas from here on out.” The Griselda family pulled up to MASS APPEAL’s camper van before hitting the stage at SoundSet to “keep shifting’ the culture like […]

Stream FEVER https://BlackMilk.lnk.to/Fever US Tour Dates — tickets available at http://blackmilk.biz/tours 6/13 San Diego, CA – Soda Bar 6/14 Los Angeles, CA – Echoplex 6/15 San Francisco, CA – Brick & Mortar 6/16 Fresno, CA – Strummers 6/18 Salt Lake City, Utah – Urban Lounge 6/19 Boise, Idaho – Neurolux 6/20 Portland, Oregon – Jack […]

“I gotta get Funkadelic on em,” says Dame Grease, producer of crucial tacks for Mase, The Lox, and the whole Ruff Ryders camp. When Dame accepted Mass Appeal’s Rhythm Roulette challenge, we knew we were in for a treat. Although he and his protege Swizz Beatz are known for a mostly sample-free sound, the Harlem-born […]