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On the latest installment of MASS APPEAL’s Rhythm Roulette, we’ve brought Los Angeles-based producer Mr. Carmack down to Good Records in Manhattan’s East Village—blindfolded, picking up vinyls, you know the drill. The Team Supreme affiliate, known for his groovy beats and signature dance-appropriate drums, pulled off the difficult challenge of producing a beat using merely […]

For more information about Serato Sample, visit: At right around the 1:32 mark of the latest episode of MASS APPEAL’s “Rhythm Roulette,” featuring the magnificent DJ Jazzy Jeff, you can see the legendary artist and actor pensively place his chin in his hands as he carefully listens to one of the three records he […]

Mozzy is the latest MC to come through for MASS APPEAL’s Stairwell Freestyles series, delivering a raw, piercing set of gangsta rhymes. The Sacramento rapper has been prolific in his mixtape releases, dropping two new ones earlier this year, as well as collaborative projects with Blac Youngsta and Gunplay. (He clocked 14 total mixtapes in […]

“Watch what you’e eating, watch the vibe you’re giving off, watch how you treat people.” If you follow Styles P on Twitter, you’ve probably gotten used to his habit of dropping health gems and his social commentary. As one-third of the legendary rap trio The LOX, he’s always had a very blunt style of speaking […]

Philadelphia-bred, Los Angeles-based producer Swarvy has been releasing beat projects on indie labels for a minute. Earlier this month, he released his latest instrumental project, ‘Bop’, through Paxico Records, and today he makes his Rhythm Roulette debut, braving the blindfold and the bins to hit Gimmie Records in Los Angeles and select three records at […]

For the latest episode of Open Space, Harlem’s own Dave East stopped by MASS APPEAL HQ to talk about his Def Jam debut Paranoia: A True Story, which drops today. “My lifestyle just changed dramatically over the last year,” says East, a new father whose financial situation has improved dramatically since he began his mixtape […]